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Kinetik Wellbeing are excited to announce their new partnership with GenM in support of the upcoming launch of their MTick-certified Women’s Wellness range, set for release in spring 2025.
Women’s Wellness Range
Kinetik Wellbeing believes everyone deserves the ability to take control of their health from the comfort of home—regardless of sex, gender, or age. By 2030, the global population of menopausal and postmenopausal women is expected to reach 1.2 billion, with 47 million women entering this stage of life each year2. Despite this growing demographic, 66% of women report that brands fail to provide clear guidance, leaving them struggling to find the products they need3. This underscores an urgent demand for better support, visibility, and tailored solutions for menopausal health and wellbeing.
In response to this critical issue, Kinetik Wellbeing has developed its Women’s Wellness range—an innovative collection of products designed to empower women at every stage of life. This range includes carefully crafted products specifically aimed at supporting women through the unique challenges of menopause.
Partnering with GenM
As part of the launch of the Women’s Wellness range, Kinetik Wellbeing are proud to partner with GenM—a collective of purposeful brands, retailers, and manufacturers committed to making menopause more visible. United by the MTick – the trusted symbol for menopause-friendly products, their mission aim to change the rhetoric from fear to thrive, drive education, and deliver trusted product choices to support women navigating their menopause signs, empowering them to shop with confidence.
As part of Kinetik Wellbeing’s partnership with GenM, they’re proud to be MTick certified for their menopause-friendly products. This clear and trusted certification and visible labelling helps women easily identify products that have been assessed against a robust menopause-friendly criteria and have demonstrated evidence in easing, reliving or supporting menopausal signs, providing the support they need with confidence and ease.
Kinetik Wellbeing’s Menopause-friendly Products
Kinetik Wellbeing is committed to supporting women through menopause with thoughtfully designed products that provide comfort and practical solutions. The range includes the Cooling Comfort Fan with adjustable speeds and a cooling plate for targeted relief of hot flushes, the Comfort Thermal Wrap with reusable clay pouches for versatile temperature therapy for hot and cold flashes, and a Blood Pressure Monitor to help raise awareness of menopause-related changes in blood pressure.
The Kinetik Wellbeing range, including blood pressure monitors, pain relief devices, and cooling solutions, align with the MTick criteria through their clinically validated products that address key menopause-related concerns. These medically approved tools empower women to manage the physiological changes associated with menopause effectively, such as temperature regulation, pain management, and cardiovascular health monitoring.
The Kinetik Wellbeing range met the MTick criteria; Features trialled and verified technology to support menopause-related sign(s), by demonstrating the scientific mechanisms of the products which are validated to help alleviate menopausal signs including hot flushes, muscle and joint pain, period pain, and cardiovascular changes.
Kinetik Wellbeing are excited to partner with GenM and launch their Women’s Wellness range, with the MTick certification, in spring 2025. Together, they aim to empower women to approach menopause with greater preparation, confidence, and the tools they need to effectively manage their symptoms and embrace this stage of life with ease.
Click here to find out more about Kinetik Wellbeing’s Women’s Wellness range.
James Grover CEO of Kinetik Wellbeing said:
“Partnering with GenM reflects our commitment to addressing the overlooked needs of women during menopause. By combining innovative products with the trusted MTick label, we aim to provide the clarity, support, and confidence women need to navigate this life stage with ease.”
Heather Jackson, Co-Founder and CEO of GenM said:
“We are proud to welcome Kinetik Wellbeing to the GenM Collective, further growing the menopause category by delivering women trusted menopause-friendly products, empowering 15.5m women in the UK with the choice and confidence to manage their menopause, their way.
Kinetik Wellbeing’s latest MTick-certified range, developed specifically with the menopausal consumer in mind, is truly empowering women to thrive with solutions to ease and relieve their menopause signs from the comfort of their homes. The work of GenM and the MTick is all about improving the lived experience of menopause and offering women accessibility to trusted product support. Kinetik’s range is doing just that – providing credible and immediate support for women navigating their signs. We can’t wait to see their product range launch with the MTick symbol proudly displayed on pack.”
About GenM:
GenM is the Menopause Partner for brands and Home of the MTick – the universal symbol and certification for menopause-friendly products. With a Collective of over 120 of the most progressive and powers retail partners such as Boots, Tesco, QVC, Matalan, Morrisons, Next and Sainsbury’s as well as brand partners; TENA, Kinetik, Colgate, Sanex, Dove, Sure and Revolution Beauty, GenM is driving the creation of a new purposeful retail category of menopause, delivering trust, choice and visibility to the overlooked and underserved 15.5 million menopausal audience in the UK.
GenM’s game-changing MTick is transforming the way women search, source and shop for products that can ease, relieve or support any of the 48 menopause signs. The MTick is only displayed on products that meet the strict qualifying criteria of this certification. United by the MTick, the GenM Collective is empowering women to shop with ease and confidence so that she can ultimately, live her best menopause.
About the MTick
MTick certification is only granted to brands and retailers which meet one (or more) of these criteria can proudly display the symbol on packaging, marketing, or at point or sale:
- Backed by authorised medicinal, cosmetic and/or health claims*
- Tried and tested by menopausal women in clinical user trials that generate statistical evidence for a specified symptom(s) or sign(s)
- Features trialled and verified technology or functionality to support one (or more) of the 48 symptoms or signs
*Health claims – For the 48 symptoms and signs, EFSA approved health claims.
About Kinetik Wellbeing:
Kinetik Wellbeing is one of the UK’s leading suppliers of home-use medical devices, they are dedicated to empowering individuals to take control of their health from the comfort of their homes.
1 Wellbeing of Women: https://www.wellbeingofwomen.org.uk/news/over-half-of-uk-women-feel-their-pain-is-ignored-or-dismissed-new-report-shows/#:~:text=The%20Gender%20Pain%20Gap%20Index,diagnose%20due%20to%20wait%20times.
2National Library of Medicine: https://pubmed.ncbi.nlm.nih.gov/8735350/#:~:text=The%20numbers%20of%20women%20involved,age%20of%20about%2060%20years
3 GenM: https://gen-m.com/